Vi ser nå noen av de mulighetene som digitaliseringen gir. Ett nytt begrep er delingsøkonomien. Det betyr kort sagt at vi bruker ellers ubenyttede ressurser, og deler dem med andre, gjerne mot betaling. Hva med din bil? Hvor ofte bruker du den? De fleste bruker sin bil i 3 til 5 prosent daglig. Hva med de andre 95+ prosentene, når bilen står hjemme, på jobben, eller studiestedet - kunne noen andre benytte din bil da, og betale deg for det?
Dette er i ferd med å bli stort. Men bare i ferd med. Det er nytt. Nye ting tar tid. DN har et oppslag om dette 4. november, les her.
Hva mener du? Og har du noen erfaring med å dele på ting du eier?
Men, skepsisen mot dette nye oser. Klarest er som så ofte før er LO, ved Gerd Kristiansen (etter min mening nummer 1 på listen over skeptikere). Delingsøkonomien truer det norske velferdssamfunnet, sier hun i DN, les her (krever innlogging).
I stedet for å være redd for dette fenomenet, kunne hun tenke på hvordan de svake sidene ved delingsøkonomien kunne reguleres.
Et godt sted for LO og Kristiansen å begynne er å ta en kikk på denne artikkelen.
Som en god nummer 2 kommer Aftenpostens Gunnar Kagge (@gkagge). Han kommenterer delingsøkonomien i en stor artikkel 23. november, og skriver at det ikke er mye som tyder på "at fremtiden har innhentet oss". Les her.
Selv tror jeg delingsøkonomien vil skape flere jobber, fordi den bruker ressurser som er ledige og som folk ønsker. Ingenting taler for noe annet.
Dette er Peder Inge Furseths blogg. Innovasjon er å skape verdi av nye ideer. Det skjer et paradigmeskifte nå, med fokus på digitalisering og tjenesteinnovasjon. Det er fokus for denne bloggen. Jeg er medforfatter av Innovating in a Service-Driven Economy (Palgrave 2015), Innovation in an Advanced Consumer Society (Oxford University Press 2016), og Innovation and Culture in Public Innovation (Edward Elgar 2016).
onsdag 25. november 2015
søndag 9. november 2014
Regjeringens forslag om økt avgiftsfritak for netthandel er næringsfiendtlig
Regjeringen varslet i statsbudsjettet at den ville øke avgiftsfritaket på netthandel i utenlandske butikker fra 200 til 500 kroner. Dette vil trolig ha alvorlige konsekvenser for norsk varehandel. Det gjelder ikke bare norske nettbutikker men også kjeder med forretninger, siden handelen vil i økende grad gå til utlandet.
Dette forslaget støtter utenlandsk næringsliv på bekostning av norsk næringsliv. Hvorfor gjør Regjeringen dette? Erna Solberg mener konsekvensene for norsk næringsliv "ikke er så store", jf e24. Jeg er redd hun tar feil.
Mer om denne saken publisert i e24.no den 9. november 2014 - les her.
Dette forslaget støtter utenlandsk næringsliv på bekostning av norsk næringsliv. Hvorfor gjør Regjeringen dette? Erna Solberg mener konsekvensene for norsk næringsliv "ikke er så store", jf e24. Jeg er redd hun tar feil.
Mer om denne saken publisert i e24.no den 9. november 2014 - les her.
lørdag 21. desember 2013
Er nettbutikken fullstendig ubrukelig??
Hva er best av netthandel og fysisk butikk?
Det sentrale er ikke å si at en salgskanal er best, det er samspillet mellom ulike typer salgskanaler hos en og samme bedrift som trolig vil være fremtidens måte å skape verdi på.
Som et svar på Trond Aams innlegg i Aftenposten om at 'nettbutikken er fullstendig uinteressant og ubrukelig', har jeg skrevet et motinnlegg, som nå er på debattsidene i avisen. Du kan lese innlegget mitt her: http://bit.ly/190ise4
Materialet bak innlegget mitt er bl.a. hentet fra min bok kalt Integrasjon av salgskanaler, som er publisert på Fagbokforlaget.
Det sentrale er ikke å si at en salgskanal er best, det er samspillet mellom ulike typer salgskanaler hos en og samme bedrift som trolig vil være fremtidens måte å skape verdi på.
Som et svar på Trond Aams innlegg i Aftenposten om at 'nettbutikken er fullstendig uinteressant og ubrukelig', har jeg skrevet et motinnlegg, som nå er på debattsidene i avisen. Du kan lese innlegget mitt her: http://bit.ly/190ise4
Materialet bak innlegget mitt er bl.a. hentet fra min bok kalt Integrasjon av salgskanaler, som er publisert på Fagbokforlaget.
fredag 23. august 2013
The VDSI project to publish three books in 2015 and 2016
Three international publishers have accepted book proposals from the VDSI project for publication in years 2015 and 2016. All books spring from the funding of the BIA-program in the Research Council of Norway (NFR).
The first book, "Innovation in an Advanced Consumer Society", presents the theoretical rationale for a new theory of innovation and launches a new model named the Service Innovation Triangle. The book is to be published by Oxford University Press in Januar 2016. Authors are Peder Inge Furseth and Richard Cuthbertson. To read more about the book please click here.
The second book, "Innovating in a Service-Driven Economy: Insights, Application, and Practice", focuses on how to apply the Service Innovation Triangle for commercial enterprises. A number of comparative case studies are presented. Like Apple vs Nokia, Facebook vs MySpace, Amazon vs Borders and Kodak vs Xerox. This book was published by Palgrave Macmillan, New York, in September 2015. Authors are Richard Cuthbertson, Peder Inge Furseth and Stephen Ezell. To read more about the book please click here.
The third book, "Innovation and Culture in Public Services: The Case of Independent Living", applies the Service Innovation Triangle for public organizations. It presents a study on how technology and innovation may contribute to ease the challenges of an ever increasing number of elderly globally. The book is based on interviews with persons who turn 70 years in year 2033 in the US, UK, Norway and Japan. The book is to be published by Edward Elgar in April 2016. The authors are Steven DeMello (UC Berkeley) and Peder Inge Furseth (BI). To read more about the book please click here.
Click here to go the VDSI homepage to read more.
The first book, "Innovation in an Advanced Consumer Society", presents the theoretical rationale for a new theory of innovation and launches a new model named the Service Innovation Triangle. The book is to be published by Oxford University Press in Januar 2016. Authors are Peder Inge Furseth and Richard Cuthbertson. To read more about the book please click here.
The second book, "Innovating in a Service-Driven Economy: Insights, Application, and Practice", focuses on how to apply the Service Innovation Triangle for commercial enterprises. A number of comparative case studies are presented. Like Apple vs Nokia, Facebook vs MySpace, Amazon vs Borders and Kodak vs Xerox. This book was published by Palgrave Macmillan, New York, in September 2015. Authors are Richard Cuthbertson, Peder Inge Furseth and Stephen Ezell. To read more about the book please click here.
The third book, "Innovation and Culture in Public Services: The Case of Independent Living", applies the Service Innovation Triangle for public organizations. It presents a study on how technology and innovation may contribute to ease the challenges of an ever increasing number of elderly globally. The book is based on interviews with persons who turn 70 years in year 2033 in the US, UK, Norway and Japan. The book is to be published by Edward Elgar in April 2016. The authors are Steven DeMello (UC Berkeley) and Peder Inge Furseth (BI). To read more about the book please click here.
Click here to go the VDSI homepage to read more.
torsdag 2. mai 2013
VDSI Conference: Communication of the Research Results
On Wednesday the 29th of May at BI Norwegian Business School in Oslo the research
project VDSI will officially end. To mark the end of this project a free
conference with focus upon communicating results from the project will
be held.
Please click here in order to view the full and official conference program.
The conference is free and open to everyone. You can sign up now by following the link above.
Please click here in order to view the full and official conference program.
The conference is free and open to everyone. You can sign up now by following the link above.
tirsdag 30. april 2013
Service System
"Involve design thinkers at the very start of the innovation processes"
This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.
Jose Avalos
Jose Avalos is the Director of Digital Signage at Intel. He has had several top management positions within the Intel group of businesses throughout his career.
Stephen Vargo
Stephen Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. He is well known for his research on the service dominant logic within marketing.
This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.
Jose Avalos
Jose Avalos is the Director of Digital Signage at Intel. He has had several top management positions within the Intel group of businesses throughout his career.
Stephen Vargo
Stephen Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa. He is well known for his research on the service dominant logic within marketing.
onsdag 24. april 2013
Customer Experiences
"Ultimately, it is the customers who define the value of innovation"
This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.
David Teece
David Teece, Professor at the Haas School of Business, and known for the theory of dynamic capabilities shares his insight on customers.
Henry Chesbrough
Henry Chesbrough, Professor at the Haas School of Business, has conducted research on innovation within firms and highlights the importance of understanding the customers of the firm.
New Videos about Customer Experiences
This week nine new videos focusing on the importance of customers, the needs of these customers and their experiences with the firm have been uploaded to the VDSI YouTube Channel.
This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.
David Teece
David Teece, Professor at the Haas School of Business, and known for the theory of dynamic capabilities shares his insight on customers.
Henry Chesbrough
Henry Chesbrough, Professor at the Haas School of Business, has conducted research on innovation within firms and highlights the importance of understanding the customers of the firm.
New Videos about Customer Experiences
This week nine new videos focusing on the importance of customers, the needs of these customers and their experiences with the firm have been uploaded to the VDSI YouTube Channel.
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