Customer Experiences

"Ultimately, it is the customers who define the value of innovation"

This is the service innovation statement this week and we have asked some of the leading thinkers and practitioners within service innovation to share their insights on this statement.

David Teece

David Teece, Professor at the Haas School of Business, and known for the theory of dynamic capabilities shares his insight on customers.

Henry Chesbrough

Henry Chesbrough, Professor at the Haas School of Business, has conducted research on innovation within firms and highlights the importance of understanding the customers of the firm.

New Videos about Customer Experiences

This week nine new videos focusing on the importance of customers, the needs of these customers and their experiences with the firm have been uploaded to the VDSI YouTube Channel.