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There are two stages of innovation:

1. Getting the right market
2. Getting the market right

In short we explore this in a consumer economy, and therefore work on service innovation. 

The Research Team

This research project is managed by Peder Inge Furseth, Associate Professor at BI Norwegian Business School, and a team of authors and researchers from Norway, England and the United States of America.

VDSI YouTube Channel

There are now 37 service innovation videos on the VDSI YouTube channel, and several more will be uploaded. Each video lasts about 2 minutes and they are comments to statements about service innovation in a quick and intuitive way.

VDSI LinkedIn Group

If you are on LinkedIn I cordially invite you to become a member of our group named VDSI; participate in discussions and share your knowledge as well as experience within the field of service innovation.

Please join our discussions on LinkedIn, see our YouTube videos, sign up for our newsletter on our website and read our tweets by following @PIFurseth.